IMAGE AND DESIGN

The Image and Design program is designed to develop new media artists and competent and creative, designers, with a broad general culture and a mastery of communications technology. It also encourages the creation of projects in new media and designs, whose esthetic and technical quality contribute to the visual culture of Puerto Rico.

The bachelor's degree in art with a concentration in Image and Design is designed to develop students' knowledge and skills in the field of computer design and art. On finishing the course of study students will be able to:

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COURSE DESCRIPTION
REQUIREMENTS

IMD 102 DIGITAL PHOTOGRAPHY I (MANIPULATION OF IMAGES I)
3 credits
Workshop: $60.00
The course emphasizes the development of technical, theoretical, and practical fundamentals of creation and using photography as a medium for graphic and visual creation. Through exercises in class and experimental projects, students will investigate and experiment with different techniques for creating and manipulating digital photographic images. Emphasizes Photoshop®, as an essential tool for managing and editing digital photographs.
Prerequisite: TFA 107 Basic Digital Creation and Practice

IMD 103 BASIC GRAPHIC DESIGN (COMPUTER GRAPHIC DESIGN I)
3 credits
Workshop: $60.00
This course will encourage students to explore and understand the relationship between text and image in communicating ideas, through Graphic Design exercises and projects and messages for public consumption. Emphasizes creative development solutions, as well as the development of visual and verbal presentation skills. Brief history of the development of Graphic Design.
Prerequisite: TFA 107 Basic Digital Creation and Practice

IMD 106 INTERMEDIATE GRAPHIC DESIGN (COMPUTER GRAPHIC DESIGN II)
3 credits
Workshop: $60.00
Encourages students to explore and understand the relationship between text and image in communicating ideas, through Graphic Design exercises and projects and messages for public consumption. Emphasizes creative development solutions, as well as the development of visual and verbal presentation skills. Brief history of the development of Graphic Design.
Prerequisite: IMD 103 Basic Graphic Design (Computer Graphic Design I).

IMD-105 TYPOGRAPHY I (DIGITAL TYPOGRAPHY)
3 credits
Workshop: $60.00
Explores and experiments with shapes of letters. Typographical theory, measurement, and classification and working with layouts for expressive and creative communication. Thoroughly explores the fundamentals of typography, recognizing fonts, and analyzing historic and postmodern design theories. Emphasizes content, form, technique, and effective use of typography in advertising, posters, leaflets, and other visual communication media. Studies the evolution of typography from its origins until the present, emphasizing the Middle Ages and the invention of the press.
Prerequisites: TFA 107 Basic Digital Creation and Practice, TFA 205 Basic Design IMD 103 Basic Graphic Design

IMD 108 DIGITAL TYPOGRAPHY II
3 credits
Workshop: $60.00
Expands skills and knowledge acquired in Typography I. Explores the dynamic role of typography in the visual context of Graphic Design and its main function. Provides a historic study of the design traditions of books until digital typography. Type is studies as design and communication tool.
Prerequisites: TFA 107 Digital Creation and Practice; IMD 107 Typography I

IMD 201 DIGITAL PHOTOGRAPHY II
3 credits
Workshop: $60.00
Emphasizes the development of technical, theoretical, and practical fundamentals in creating and using photography as a medium of graphic and visual creation. Through class exercises and experimental projects, students explore and experiment with different creative techniques and manipulation of the photographic image in the context of the study of light. Techniques are developed that are related to the process of artificial illumination in the photography or video study.
Prerequisite: IMD 102 Digital Photography I (Manipulation of Images I)

IMD-202 DESIGN OF PUBLICATIONS
3 credits
Workshop: $60.00
Introduction to the design and production of publications in different methods and printing techniques, as well as the digital preparation (pre-press) of material to be printed. Emphasis on conceptualization and on the way different communication problems and printing processes affect the final product.
Prerequisite: IMD-107 Digital Typography

EID 203 MULTIMEDIA I
3 credits
Workshop: $60:00
This course will initiate the student to the basic concepts for the creation of digital publications, multimedia projects and internet sites. Emphasis in multimedia for Internet. Art projects in the Internet will be thoroughly discussed (“Net Art”), and theories concerning art development and design for this medium. It includes history and theory of mass media.
Pre-requisites: IMD 103 Image Manipulation and IMD 107 Digital Typography

IMD 207 BASIC SCRIPTWRITING AND STORYBOARDS
3 credits
Workshop: $60.00
The course is directed at creating a script and includes studying sample scripts and an analysis of the films made from them. Includes an analysis of different formats of scripts, such as for television, theater, film, or animation, which involves management of vocabulary, writing, and the drafting process in general. Exercises include writing an original or adapted script.
Prerequisite: TFA 107 Basic Digital Creation and Practice

EID 302 BASIC ANIMATION
3 credits
Workshop: $60.00
The course initiates students in the use of digital technology as a tool for creating tow-dimensional animation. Students will first become familiar with producing traditional scripts and animation.
Prerequisite: TFA 107 Basic Digital Creation and Practice
Co-requirement: IMD 102 Digital Photography I (Manipulation of Images I)

EID 305 INTERMEDIATE ANIMATION
3 credits
Workshop: $60.00
Application of knowledge of traditional animation to develop a short animated film, applying concepts of pre-production, production and post-production.
Prerequisite: IMD 207 Scriptwriting and Storyboards and EID 302 Basic Animation

IMD 200 ADVANCED GRAPHIC DESIGN (COMPUTER GRAPHIC DESIGN II)
3 credits
Workshop: $60.00
One of a sequence of Graphic Design courses that address the interaction between text and images, the basic components of graphic communication. Students will develop visual and communication skills by working with text and images while exploring practical and aesthetic solutions to design problems. Visual instruction will be provided through examples of contemporary design, while also discussing the history of Graphic Design. Students are expected to broaden their skills in all aspects of conceptualizing and creating designs, including creative reflection, critical analysis, and professional presentation of their work.
Prerequisite: IMD 106 Intermediate Graphic Design (Computer Graphic Design I)

EID 200 THREE-DIMENSIONAL COMPUTER IMAGES I
3 credits
Workshop: $60.00
Initiates students in the use of digital technology as a tool for producing three-dimensional illustrations. Addresses the construction of primary geometrical objects to construct VRML format spaces and for the Internet. Students will work with the theory and practice of three-dimensional wire modeling to which they will assign textures, angles, and lighting. Brief introduction to concepts of three-dimensional animation.
Prerequisite: TFA 107 Basic Digital Creation and Practice

IMD 400/401 IMAGE AND DESIGN SEMINAR
EG 400/401 THESIS
2 semesters, 6 credits
Workshop: $60.00
The Seminar is the final course for the Image and Design concentration. During the academic year students will produce a body of work on their own proposals, under the guidance of and advisor, which will demonstrate the skills acquired. Students will demonstrate mastery of techniques learned in the bachelor’s degree courses, as well as their creative and conceptual development capacities. Part of the course will be an analytical essay in which students will describe the formal and conceptual elements of their productions, as well as the historical background and social context of the contemporary world. Students will be evaluated with qualitative rather than quantitative criteria.

EID 201 DIGITAL MODELING AND SCULPTURE
3 credits
Workshop: $60.00
Introduction to the use of digital technology as a tool or facilitator for the creation of sculptures. Explores the interdisciplinary possibilities for the application of this knowledge to individual creative work by working on simultaneous projects in physical and virtual space. Brief introduction to concepts of three-dimensional animation.
Prerequisite: TFA 107 Basic Digital Creation and Practice

EID 202 MANIPULATION OF IMAGES II
3 credits
workshop: $60:00
Continuation of Manipulation of Images I; the course experiments with advanced techniques for creating and manipulating digital images. Emphasizes the use of cutting edge contemporary techniques and the semiotics of images. In their projects students explore the relationship between digital technology, contemporary art objects, and the cultural history of signs.
Prerequisite: IMD 102 Manipulation of Images.

EID 201 DIGITAL MODELLING AND SCULPTURE
3 credits
workshop: $60:00
Introduction to the use of digital technology as a tool and/or facilitating instrument, in the elaboration of sculptures. The interdisciplinary possibilities of applying this knowledge to the personal creative work, working projects simultaneously inside and outside the virtual space. A brief introduction to the concepts of three-dimensional animation.
Pre-requisite: TFA 107 Basic Digital Creation and Practice

EID 202 IMAGE MANIPULATION II
3 credits
Workshop: $60.00
Continuation of Image Manipulation I; in this course the student will experiment with advanced techniques of creation and manipulation of digital images. The course will stress the use of these techniques regarding the most recent trends in contemporary art and the semiotic of images. Through artistic projects the student will investigate the relation between digital technology, contemporary artistic objects and the cultural history of signs.
Pre-requisite: IMD 102 Image Manipulation I

IMD 300 BASIC VIDEO (VIDEO PRODUCTION)
3 credits
workshop: $60.00
Introduction to the techniques and processes of production and non-linear editing of digital video as a formal and conceptual tool. Analyzes the various visual possibilities of the digital video within the context of contemporary visual arts. Uses the computer as an editing tool to capture, edit, manipulate, and produce digital video. Forms and contemporary uses of digital video will be studies: DVD, Internet and installations within other traditional visual media. Analyzes theoretical and practical principles, as well as the history of video art and its social, political, and cultural functions in the contemporary art world. In their exercises and projects, students will put into practice the various conceptual and formal possibilities provided by electronic media in the contemporary context.
Prerequisite: TFA 107 Basic Digital Creation and Practice
Co-requisite: EID 205 Sonic Art Workshop

EID 303 MULTIMEDIA II
3 credits
Workshop: $60.00
Emphasizes the creation, development, and production of multimedia digital art and publications on CD-ROM and similar distribution formats. Design and conceptualization are focused on active audience/user involvement.
Prerequisite: EID 203 Multimedia I

EID 205 SONIC ART WORKSHOP
3 credits
Workshop: $60.00
Explores art as a multidimensional medium in physical and virtual space. The principal objective is to develop the application of the many ways in which sonic and visual artists, and composers, have conceptualized and developed sound as a unique and powerful medium of artistic expression. Theories and practices of seminal visual arts movements in the development of sonic art: Fluxus, vanguard expressions in electronic music-John Cage and postmodern and contemporary variations.

EID 310 ADVANCED VIDEO
3 credits
workshop: $60:00
Continuation of the video Production course. Analyzes the idiom of digital media, emphasizing technical and conceptual exploration and experimentation technique through individual projects. Discusses contemporary forms and uses of digital video: Internet, installations and interactivity, among others. The course includes writing proposals and presenting videos.
Prerequisite: IMD 300 Basic Video (Video Production) and EID 205 Sonic Art Workshop

EID 312 ADVANCED ANIMATION
3 credits
Workshop: $60.00
The course proposes the use of the animation medium as an artistic vehicle, through experimentation, non-traditional approaches to the medium, and the development of original imagery. The development of a visual discourse is proposed, in which the use of innovative materials, techniques, and scripts is emphasized. The course explores abstract animation, the use of video, the creation of flip books, stop motion, 3D animation, special effects, analysis and execution of movement, music, sound and organic and geometric animated forms in several collective and individual exercises and projects. Also addresses creating titles, credits and Motion graphics.
Prerequisites: EID 305 Intermediate Animation, IMD 300, Basic Video (Video Production) and EID 205 Sonic Art Workshop

EID 314 EXPERIMENTAL ANIMATION
3 credits
Workshop: $60.00
Proposes animation as a vehicle of artistic expression through experimentation, non-traditional approaches and the development of original imagery. Proposes the development of a visual discourse using innovate materials, techniques, and scripts.
Prerequisite: EID 312 Advanced Animation

EID 320 VISUAL CULTURE: THEORY AND PRODUCTION
3 credits
Workshop: $40.00
An interdisciplinary course that develops conceptual tools and techniques to analyze and act on the world of visual culture. Studies the construction, codification, and dissemination of visual language through different media such as film, television, the press, art, design, photography, symbols, performance and Internet.
Prerequisite: TFA 107 Basic Digital Creation and Practice

EID 330 PLACE, SPACE AND CONTEXT
3 credits
Workshop: $40.00
This workshop course and its theoretical component examines the art proposals called installations. Students investigate the concepts that inform this practice: place, space, and context; the dialectical tension between artistic practice in alternative or specific spaces and museums or galleries; the sculptural and architectural possibilities of the space itself; the use of new or non-traditional materials and techniques; crossover from other disciplines; and performance proposals.

EID 331 TIME AND MOVEMENT
3 credits
Workshop: $40.00
This course considers multiple genders, formal strategies and theoretical frameworks for research through the arts; ideas about change throughout time and movement, repetition, trace and the process itself as an object of investigation. The theories of conflict and change in the Soviet ‘montage’ are analyzed and applied, as well as structuralist film theories, research of the video art of the 60’s and 70’s, the related performance proposals and other theories and formal and conceptual strategies of artistic production. The student will work in the medium and with the tools the project demands.

EID- 380 INTERNSHIP
up to a maximum of 6 credits
Internships are learning experiences in a work environment in which the institution, agency or individual provides advanced students with an opportunity to put into practice their knowledge and develop projects in a professional environment. To be eligible students should be in their third or fourth year of study with a GPA of 2.5 or more.

EID-390-SPECIAL SEMINAR
1 to 3 credits
workshop: $10.00
An open course that allows for a variety of content, from seminars with visiting artist to study travel abroad.